Bachelor of Communication (Hons) in Integrated Marketing Communication

Course overview

Statistics
Qualification Sarjana (S1)
Study mode Full-time
Durasi 3 years
Intakes Maret, Juni, Juli, September, Oktober
Tuition (Local students) Rp 172.020.849
Tuition (Foreign students) Rp 176.165.930

Admissions

Intakes

Fees

Tuition

Rp 172.020.849
Local students
Rp 176.165.930
Foreign students

Estimated cost as reported by the Institution.

Application

Rp 339.760
Local students
Rp 2.378.325
Foreign students

Student Visa

Rp 8.154.257
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • Ijasah SMA dengan nilai rata-rata 7-9
  • Ijasah D3 dengan IPK minimum 2.5

Persyaratan Bahasa Inggris

  • TOEFL di kedua PBT dan IBT : 520 (PBT)/ 6B (IBT)/ 190 (CBT) 
  • IELTS : 5.0
  • IEP : Level 3)

Curriculum

Tahun ke 1

  • Basic Entrepreneurship
  • Basic Marketing
  • Communication Laws & Ethics
  • Corporate Writing
  • Critical Reading Skills
  • Free Elective 1
  • Free Elective 2
  • Hubungan Etnik / Pengajian Malaysia 3
  • Interactive Skills
  • Introduction to Corporate Communication
  • Introduction to Corporate Multimedia
  • Introduction to Integrated Marketing Communication
  • Office Application Technology
  • Mass Media and Society
  • Communication Laws and Ethics
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3

Tahun ke 2

  • Branding Positioning
  • Co-Curriculum 2
  • Consumer Behaviour
  • Critical Thinking
  • Cross Cultural Communication
  • Free Elective 3
  • Human Communication
  • International Marketing
  • Internet Marketing
  • Introduction to Social Science
  • Managing Advertising and Promotion
  • Promotional Writing
  • Public Relations Practices
  • Publicity
  • Research Method
  • U2 Subject
  • U3 Subject

Tahun ke 3

  • Creative Strategy and Production in IMC
  • Crisis Communication Management
  • E-Advertising
  • Effective Negotiation
  • IMC and Globalization
  • IMC Campaign and Planning
  • Industrial Training
  • International Relations
  • Knowledge Management
  • U4 Subject

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