Bachelor of Marketing (Honours)
Course overview
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | Januari, Juni, Oktober |
| Tuition (Local students) | Rp 161.903.826 |
| Tuition (Foreign students) | Rp 220.018.779 |
About
Pemasaran adalah tentang jual beli barang dan jasa untuk mendapatkan keuntungan. Pemasar yang baik akan membawa keberhasilan yang besar untuk perusahaan sedangkan pemasar yang buruk akan membawa kegagalan. Aktifitas pemasaran, mencakup penelitian pasar, perancangan dan pengembangan produk, packaging, mengatur strategi, harga, periklanan, komunikasi, penyampaian, saluran penyampaian, endorsement dan lain-lain.
Bachelor of Marketing (Hons) dikembangkan dengan tujuan untuk menyampaikan kepada para siswa semua pengetahuan dan keahlian yang berhubungan dengan pemasaran. Lulusan yang memiliki kemampuan di bidang pemasaran memiliki kelayakan kerja yang tinggi.
Lulusan Bachelor of Marketing (Hons) boleh dikecualikan dari ujian profesional ICSA. Keanggotaan ICSA adalah satu pilihan bagi para siswa untuk menjadi profesional di bidang pemerintahan perusahaan.
Admissions
Intakes
Fees
Tuition
- Rp 161.903.826
- Local students
- Rp 220.018.779
- Foreign students
Estimated cost as reported by the Institution.
Application
- Rp 340.850
- Local students
- Rp 2.045.100
- Foreign students
Student Visa
- Rp 8.180.403
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- STPM dengan minimal 2 Principal Pass pada subjek yang relevan
- A-Levels dengan minimal 2 pass pada subjek yang relevan
- South Australian Matriculation (SAM) dengan Tertiary Entrance Rank 70 dan Grade B pada 2 subjek yang relevan
- Canadian Pre-University (CPU) dengan rata-rata 70% pada 6 subjek yang relevan
- Unified Examination Certificate (UEC) dengan Grade B pada 6 subjek yang relevan
- Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)
- Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)
- Foundation di Institution of Higher Learning lain
- Matriculation Certificate, Ministry of Education
- Diploma Kolej Tunku Abdul Rahman (KTAR)
- Diploma di Institution of Higher Learning lain
- Kualifikasi setara lain
Curriculum
Year 1:
- Accounting in Practice
- Business Finance
- Consumer Behaviour
- Corporate and Business Law
- English for Business
- Information Systems
- Management Principles
- Principles of Macroeconomics
- Principles of Marketing
- Principles of Microeconomics
- Quantitative Techniques
Year 2:
- Co-Curriculum
- Customer Relationship Managmenet
- English for Management
- Global Marketing
- Logistics Management
- Marketing Analysis and Decision Making
- Marketing Research in Practice
- Product Management
- Retail Management
- Sun Zi's Art of War and Business Strategies
Year 3:
- Business Ethics
- Electronic Marketing
- Entrepreneurship
- Industrial Training
- International Business
- Marketing Communication Strategy
- National Language / Other Language
- Research Project
- Service Management
- Strategic Marketing Planning and Control