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3+0 BA (Hons) Pemasaran (Kolaborasi dengan Universitas Hertfordshire, Inggris)

About

Students who are majoring in Marketing will gain specialized knowledge and essential skills centered on three areas; Ads, Business Analytics, and Online Marketing. The programme stresses the importance of both theoretical and practical education in order to enhance students' understanding of the industry. Develop a comprehensive understanding of marketing to identify, attract, and profitably meet customer needs, making yourself an indispensable resource for any business.

Key facts

Statistics
Qualification Sarjana (S1)
Study mode Full-time
Durasi 3 years
Intakes Januari, April, Agustus
Total estimated cost (local) Rp 313.330.019
Total estimated cost (foreign) Rp 313.330.019

Subjects

  • Pemasaran

Durasi

3 years

Tuition fees

Description Local students Foreign students
Tuition fee Rp 313.330.019 Rp 313.330.019
Miscellaneous fees Data not available Data not available
Total estimated cost of attendance Rp 313.330.019 Rp 313.330.019
Estimated cost per year Rp 104.445.907 Rp 104.445.907

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

  • Lulus SMA/SMK/Sederajat dan kualifikasi lainnya yang setara

Curriculum

Tahun 1

  • Creativity, Technology & Innovation
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Global Perspectives in Business
  • Introduction to Enterprise Resource Planning
  • Introduction to Marketing Communications
  • Marketing Data Analysis
  • Principles of Marketing
  • Professional Development for Marketers (Double module)

Tahun 2

  • 21st Century Consumer Marketing
  • Digital Marketing
  • Enhancing Employability in Marketing
  • Industry Project
  • Managing People
  • Marketing for The Small Enterprise
  • Marketing Planning
  • Product Innovation

Tahun 3

  • Business & Commercial Awareness
  • Contemporary Issues in Marketing
  • Managing Media & Communications (Double module)
  • Market & Social Research (Double module)

PILIH SALAH SATU
KOMBINASI A

  • Management Science in Business
  • Social Network & Enterprise

ATAU KOMBINASI B

  • Dissertation (double module)

Pelajaran MPU:

  • Community Service & Co-curriculum 3
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A

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