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Bachelor of Business (Hons) in Marketing

About

This program emphasizes the technical foundations of marketing strategies and allows students:

  • To gain knowledge of important marketing strategies and the abilities needed to start a career in marketing professionally.
  • To receive two honors from INTI International University and the University of Hertfordshire in the United Kingdom.
  • To attend industrial tours and internships with global corporations, students will be exposed to real-world work settings.

Key facts

Statistics
Qualification Sarjana (S1)
Study mode Full-time
Durasi 3 years
Intakes Januari, Juni, Agustus
Total estimated cost (local) Rp 285.526.096
Total estimated cost (foreign) Rp 285.526.096

Subjects

  • Bisnis

  • Pemasaran

Durasi

3 years

Tuition fees

Description Local students Foreign students
Tuition fee Rp 285.526.096 Rp 285.526.096
Miscellaneous fees Data not available Data not available
Total estimated cost of attendance Rp 285.526.096 Rp 285.526.096
Estimated cost per year Rp 95.176.620 Rp 95.176.620

Miscellanous fees explained

Local students

Description Amount
Application Fee Rp 2.258.492
General Deposit (refundable) Rp 1.129.246-Rp 1.882.076

Foreign students

Description Amount
Application Fee Rp 2.258.492
EMGS Fee Rp 9.485.666
Regustration Fee Rp 9.033.968
General Deposit (refundable) Rp 2.258.492
Administration Fee Rp 15.056.613-Rp 37.641.534
EMGS Renewal Fee Rp 5.269.814

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

  • Ijazah SMA dengan nilai rata-rata 7 - 9
  • Ijazah D3

Curriculum

Modul Umum

  • Etika Bisnis
  • Statistika Bisnis
  • Prinsip-prinsip Pemasaran
  • Perilaku Organisasi
  • Akuntansi Bisnis
  • Komunikasi Bisnis
  • Prinsip-prinsip dan Isu-isu Perekonomian
  • Isu dan Strategi SUmber Daya Manusia
  • Pengelolaan Informasi
  • Hukum Bisnis
  • e-Commerce
  • Pengelolaan Keuangan
  • Pengaturan Organisasi
  • Metode Kuantitatif Untuk Bisnis
  • University English

Mata Kuliah MPW

  • Bahasa Kebangsaan A/B*
  • Studi Islam / Pendidikan Moral
  • Studi Bahasa Malaysia

Bahasa Asing

  • Bahasa Perancis
  • Bahasa Jerman
  • Bahasa Jepang
  • Bahasa Tionghoa

Modul Utama

  • Pemasaran Global
  • Perilaku Konsumen
  • Manajemen Produk Baru dan Inovasi
  • Penelitian Pemasaran
  • e-Marketing
  • Komunikasi Pemasaran Terintgritas
  • Pemasaran Layanan
  • Pemasaran Ritel

Soft skills

  • Kewirausahaan
  • Keterampilan Kemampuan Kerja
  • Keterampilan Perencanaan Keuangan Pribadi
  • Kemampuan Berkomunikasi
  • Keterampilan Belajar
  • Keterampilan Berpikir Kritis

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