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Bachelor of Business Administration (Hons) in Marketing
About
Marketing is a vital business discipline across many organizations. This program places a strong emphasis on marketing theories and concepts, preparing students to become effective marketers. It provides a solid foundation for entering the dynamic world of marketing, incorporating industry-relevant modules that reflect current best practices. You will develop the ability to think logically and critically, equipping you to successfully manage marketing roles in various business environments.
Key facts
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | Januari, Juni, September |
| Total estimated cost (local) | Rp 220.572.060 |
| Total estimated cost (foreign) | Rp 283.695.801 |
Subjects
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Bisnis
-
Pemasaran
Durasi
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Rp 205.218.664 | Rp 228.020.738 |
| Miscellaneous fees | Rp 15.353.396 | Rp 55.675.063 |
| Total estimated cost of attendance | Rp 220.572.060 | Rp 283.695.801 |
| Estimated cost per year | Rp 73.525.287 | Rp 94.567.800 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Application Fee | Rp 380.034-Rp 2.660.241 |
| Registration Fee | Rp 1.330.120-Rp 1.900.172 |
| Caution Fee (refundable) | Rp 760.069 |
| Resource Fee | Rp 836.076-Rp 16.721.520 |
| Insurance | Rp 114.010-Rp 456.041 |
Foreign students
| Description | Amount |
|---|---|
| Application Fee | Rp 380.034-Rp 2.660.241 |
| Registration Fee | Rp 1.900.172 |
| International Student Visa Application Fee | Rp 8.170.743 |
| Caution Fee (refundable) | Rp 5.700.518 |
| Resource Fee | Rp 836.076-Rp 16.721.520 |
| International Student Admission Fee | Rp 11.401.036-Rp 24.702.246 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
STPM
- Pass with a minimum Grade C (GPA 2.0) in any two (2) subjects and a pass in Mathematics and English at SPM level or its equivalent.
A-Level
- Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level or its equivalent.
UEC
- Pass with a minimum Grade B in five (5) subjects and a pass in Mathematics and English.
STAM
- Pass with a minimum Grade Jayyid and a pass in Mathematics and English at SPM level or its equivalent.
Foundation / Matriculation
- Pass with a minimum CGPA of 2.00.
Diploma / Advanced Diploma (Level 4/5, MQF) or Equivalent
- Pass with a minimum CGPA of 2.00.
Additional Notes
- The requirement to pass Mathematics at the SPM level can be waived if the qualification contains Mathematics with an equivalent or higher achievement.
- Malaysian students who have used English as the medium of instruction in their previous studies or have at least Band 2 in MUET (or equivalent) are exempt from the pass in English requirement.
- Candidates without a pass in Mathematics and/or English at the SPM level (or equivalent) can be admitted but are required to attend special enhancement courses, which should be SPM equivalent.
English Language Requirements (for International Students)
- MUET: Minimum 4.0
- IELTS: Minimum 5.5
- TOEFL:
- Ess Online: Minimum 8
- iBT: Minimum 46
- Pearson: Minimum 51
- Linguaskill: Minimum 160
- OET: Minimum 200
- ELS: Minimum 108
Exemptions
- International students with qualifications from educational systems where English is the primary medium of instruction are exempt from this requirement.
Alternative Option
- International students who do not fulfill the English Language Requirements may join the Intensive English Programme at Nilai University, which prepares them for the IELTS examination.
Curriculum
Common Core
- Business Communication
- Business Ethics and Social Responsibility
- Essentials of Information Skills
- Foundation of Business
- Human Resource Management
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Law for Business
- Principles of Management
- Principles of Marketing
- Principles of Macroeconomics
- Principles of Microeconomics
- Quantitative Methods for Business
Discipline Core
- Business Analytics
- Business Research Methods
- E-Commerce
- Entrepreneurship
- Financial Technology
- Global Talent Management
- Industrial Relations
- Human Resource Development
- International Business
- Logistics and Supply Chain Management
- Organisational Behaviour
- Personal Finance
- Strategic Management
Specialization
- Business Project Plan
- Consumer Behaviour
- Digital Marketing
- Global Marketing
- Marketing Management
- Marketing Research
- Perspective of Marketing Communication
- Retailing
- Sales Management
- Strategic Marketing
Industrial Training
- Internship
Compulsory Courses
- Graduate Preparatory Course
- Bahasa Melayu Komunikasi 2 (International Students) OR
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Philosophy and Current Issues (Malaysian & International Students)
- Co-curriculum