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BBA (Hons) in Marketing
About
A Bachelor of Business Administration (Hons) in Marketing will prepare you to enter the innovative, fast-paced field of sales, development, and promotion across distinct consumer markets. They support sustainability, innovation, and entrepreneurship. In addition to basic marketing ideas, our curriculum will help you develop a thorough understanding of modern marketing strategies.
Understanding the nature of business and its place in contemporary business society is another major focus of the curriculum. Students will have gained knowledge of the corporate, social, and economic functions of marketing by the completion of the program. UM-Wales's business programs are carefully crafted to create high-achieving people who can thrive in any setting worldwide.
Key facts
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | Januari, Mei, September |
| Tuition (Local students) | Rp 205.369.190 |
| Tuition (Foreign students) | Rp 243.594.842 |
Subjects
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Bisnis
-
Bisnis dan Manajemen
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Pemasaran
Durasi
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Rp 205.369.190 | Rp 243.594.842 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | Rp 205.369.190 | Rp 243.594.842 |
| Estimated cost per year | Rp 68.457.645 | Rp 81.199.529 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- Ijazah SMA dengan nilai rata-rata 7 – 9
- Nilai minimum IELTS: 5
- Nilai minimum TOEFL: 500
Curriculum
TAHUN 1
Semester 1
Bahasa Kebangsaan A or B
Bahasa Inggris untuk Komunikasi Profesional
Prinsip-prinsip Manajemen
Prinsip-prinsip Akuntansi
Matematika Bisnis
Prinsip-prinsip Pemasaran
TAHUN 1
Semester 2
Studi Bahasa Malaysia
Sistem Informasi Manajemen
Dasar-Dasar Keuangan
Pengantar Kewirausahaan
Mikroekonomi
Komunikasi Bisnis
Kegiatan Ekstrakurikuler
TAHUN 2
Semester 3
Perilaku Konsumen dan Pembeli
Makroekonomi
Pengantar Statistika Bisnis
Hukum Dagang dan Etika
Studi Moral atau Studi Islam
Bahasa Mandarin 1 atau Bahasa Jepang 1 atau Bahasa Arab 1
TAHUN 2
Semester 4
Metode Penelitian Bisnis
Perilaku Organisasi
Manajemen Operasi
Manajemen Pemasaran
Bahasa Mandarin 2 atau Bahasa Jepang 2 atau Bahasa Arab 2
TAHUN 3
Semester 5
Berkelangsungan dan Inovasi
Proyek Bisnis 1
Bahasa Mandarin 3 atau Bahasa Jepang 3 atau Bahasa Arab 3
Pemasaran Layanan
Manajemen Merek
Pemasaran Internasional
TAHUN 3
Semester 6
Manajemen Strategis
Proyek Bisnis 2
Akuntansi Manajerial
Pemasaran Strategis
Isu Kontemporer dalam Pemasaran
- Promosi Pemasaran
- Retailing Marketing
- E-Marketing
* pilih dua pilihan dari Semester 6
TAHUN 3
Semester 7
Pelatihan Industri