+60142521561
3+0 BA (Hons) Pemasaran & Manajemen Acara (Kolaborasi dengan Universitas Hertfordshire, Inggris)
Course overview
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | Januari, April, Agustus |
| Tuition (Local students) | Rp 297.002.244 |
| Tuition (Foreign students) | Rp 343.155.531 |
Subjects
-
Event Management
-
Pemasaran
Admissions
Intakes
Fees
Tuition
- Rp 297.002.244
- Local students
- Rp 343.155.531
- Foreign students
Estimated cost as reported by the Institution.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Lulus SMA/SMK/Sederajat dan kualifikasi lainnya yang setara.
- IELTS dengan skor 6.0
- TOEFL dengan skor 550
Curriculum
Tahun 1
- English for Business Studies 1
- English for Business Studies 2
- Global Perspectives in Business
- Hospitality Services Management
- Introduction to Business & Management (Double module)
- Introduction to Marketing Communication
- Principles of Marketing
- Quantitative Methods for Business & Management
- The Event Industry
Tahun 2
- 21st Century Consumer Marketing
- Enhancing Employability in Event Management
- Event Planning & Risk Management
- Event Strategy: Culture & Sporting Events
- Industry Project
- Market & Social Research A
- Marketing for Small Enterprise
- Marketing Planning
- Olympic Impact & Legacies
- Product Innovation
Tahun 3
- Business & Commercial Awareness
- Contemporary Issues in Marketing
- Market & Social Research (Double module)
- Operations Management for Events
- Social Network & Enterprise
- Sponsorship, Partnership & Finance
- Visitors Attraction Management
Pelajaran MPU:
- Community Service & Co-curriculum 3
- Entrepreneurship
- Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
- Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
- Presentation Skills / Bahasa Kebangsaan A