Bachelor of Business Administration (Hons) in Marketing

Marketing is a vital business discipline across many organizations. This program places a strong emphasis on marketing theories and concepts, preparing students to become effective marketers. It provides a solid foundation for entering the dynamic world of marketing, incorporating industry-relevant modules that reflect current best practices. You will develop the ability to think logically and critically, equipping you to successfully manage marketing roles in various business environments.

STPM

• Pass with a minimum Grade C (GPA 2.0) in any two (2) subjects and a pass in Mathematics and English at SPM level or its equivalent.

A-Level

• Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level or its equivalent.

UEC

• Pass with a minimum Grade B in five (5) subjects and a pass in Mathematics and English.

STAM

• Pass with a minimum Grade Jayyid and a pass in Mathematics and English at SPM level or its equivalent.

Foundation / Matriculation

• Pass with a minimum CGPA of 2.00.

Diploma / Advanced Diploma (Level 4/5, MQF) or Equivalent

• Pass with a minimum CGPA of 2.00.

Additional Notes

• The requirement to pass Mathematics at the SPM level can be waived if the qualification contains Mathematics with an equivalent or higher achievement.
• Malaysian students who have used English as the medium of instruction in their previous studies or have at least Band 2 in MUET (or equivalent) are exempt from the pass in English requirement.
• Candidates without a pass in Mathematics and/or English at the SPM level (or equivalent) can be admitted but are required to attend special enhancement courses, which should be SPM equivalent.

English Language Requirements (for International Students)

• MUET: Minimum 4.0
• IELTS: Minimum 5.5
• TOEFL:
  • Ess Online: Minimum 8
  • iBT: Minimum 46
• Pearson: Minimum 51
• Linguaskill: Minimum 160
• OET: Minimum 200
• ELS: Minimum 108

Exemptions

• International students with qualifications from educational systems where English is the primary medium of instruction are exempt from this requirement.

Alternative Option

• International students who do not fulfill the English Language Requirements may join the Intensive English Programme at Nilai University, which prepares them for the IELTS examination.

Common Core

• Business Communication
• Business Ethics and Social Responsibility
• Essentials of Information Skills
• Foundation of Business
• Human Resource Management
• Introduction to Finance
• Introduction to Financial Accounting
• Introduction to Management Accounting
• Law for Business
• Principles of Management
• Principles of Marketing
• Principles of Macroeconomics
• Principles of Microeconomics
• Quantitative Methods for Business

Discipline Core

• Business Analytics
• Business Research Methods
• E-Commerce
• Entrepreneurship
• Financial Technology
• Global Talent Management
• Industrial Relations
• Human Resource Development
• International Business
• Logistics and Supply Chain Management
• Organisational Behaviour
• Personal Finance
• Strategic Management

Specialization

• Business Project Plan
• Consumer Behaviour
• Digital Marketing
• Global Marketing
• Marketing Management
• Marketing Research
• Perspective of Marketing Communication
• Retailing
• Sales Management
• Strategic Marketing

Industrial Training

• Internship

Compulsory Courses

• Graduate Preparatory Course
• Bahasa Melayu Komunikasi 2 (International Students) OR
• Penghayatan Etika dan Peradaban (Malaysian Students)
• Philosophy and Current Issues (Malaysian & International Students)
• Co-curriculum