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BA (Hons) Marketing/Pemasaran & Bisnis

About

The BA (Hons) Business Management degree at SEGi College is designed as an innovative programme that emphasizes practical management skills alongside academic knowledge. The curriculum focuses on real-world business applications, ensuring that graduates are well-prepared to meet the demands of employers in a dynamic business environment. The programme was developed in response to feedback from industry professionals who seek graduates with strong practical skills, as well as from students who aim to enhance their employability. All learning is supported by academic research, ensuring a well-rounded education.

SEGi College acknowledges the diverse learning styles of students by offering courses that balance practical skill development with theoretical knowledge. While maintaining the strengths of traditional business degree programmes, this curriculum incorporates modern advancements in the business world to provide a comprehensive and future-focused education.

Graduates of this programme can pursue careers in various industries, including banking, accountancy, insurance, education, marketing, and the civil service.

Key facts

Statistics
Qualification Sarjana (S1)
Study mode Full-time
Durasi 3 years
Intakes Januari, Mei, September
Estimated cost per year (local) Rp 173.903.889
Estimated cost per year (foreign) Rp 173.903.889

Subjects

  • Bisnis dan Manajemen

Durasi

3 years

Tuition fees

Description Local students Foreign students
Tuition fee Rp 173.903.889 Rp 173.903.889
Miscellaneous fees Rp 75.407.286 Rp 145.232.332
Total estimated cost of attendance Rp 249.311.175 Rp 319.136.222
Estimated cost per year Rp 83.104.980 Rp 106.378.740

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

  • Ijasah SMA dengan nilai rata-rata 7-9
  • Ijasah D3 dengan IPK minimum 2.5

Curriculum

Tahun ke 1 Tahun ke 2 Tahun ke 3
  • Contemporary Management Context
  •  Marketing of Services
  •  Management Organisational Performance
  • Analysing Organisational Performance
  •  Law
  •  Exploring the Marketing Mix
  • Understanding Consumer Behaviour
  • Managing and Presenting Data
  • Relationship Marketing
  • Strategy and Management
  • Corporate Finance
  • Marketing Planning Organisation and Control
  • Sales Management
  • Direct and Database Management
  • E-Business Strategy
  • Multinational Strategy
  • Marketing Research Study
  • Strategic Marketing
  • The Global Economy
  • Marketing Communication Strategy
  • Managing the International Marketing Mix
  • Quality Systems for Business Excellence

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