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Bachelor of Business Administration (Hons) in Marketing
About
The Bachelor in Business Administration (Marketing) (Hons) programme is designed to provide students with a comprehensive foundation in business and marketing, equipping them with the necessary skills and knowledge to thrive in the dynamic marketing industry.
Students will gain expertise in accounting, finance, computing, quantitative analysis, English, and economics, alongside a strong emphasis on marketing and management. The curriculum is carefully structured to develop professionals with an in-depth understanding of marketing strategies, consumer behavior, market research, and brand management, preparing them to excel in the Malaysian business environment and beyond.
The programme focuses on both theoretical and practical applications, ensuring that graduates can effectively analyze market trends, develop innovative marketing strategies, and adapt to industry demands. Students will also have the opportunity to pursue further studies, such as a Master’s Degree in Marketing or an MBA, to further enhance their expertise.
This Bachelor in Business Administration (Marketing) (Hons) programme can be completed in three years.
Key facts
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | Januari, Juli, September |
| Tuition (Local students) | Rp 243.255.157 |
| Tuition (Foreign students) | Rp 254.312.210 |
Subjects
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Bisnis
-
Bisnis dan Manajemen
-
Pemasaran
Durasi
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Rp 243.255.157 | Rp 254.312.210 |
| Miscellaneous fees | Rp 4.968.302 | Rp 35.935.421 |
| Total estimated cost of attendance | Rp 248.223.460 | Rp 290.247.631 |
| Estimated cost per year | Rp 82.743.610 | Rp 96.749.210 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Registration Fee | Rp 4.968.302 |
Foreign students
| Description | Amount |
|---|---|
| International Student Visa (EMGS) Fee | Rp 7.924.221 |
| Application Fee | Rp 3.685.684 |
| Registration Fee | Rp 24.325.515 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- Ijasah SMA
- IELTS/TOEFL
Curriculum
Semester 1
- Business Accounting
- Principles of Management
- Malaysian Studies (MPW 2133)
- Islamic Studies 1 / Moral Studies 1 (MPW 2143/2153)
- English for Business
- Business Mathematics
Semester 2
- Principles of Finance
- Principles of Marketing
- Islamic Studies 2 / Moral Studies 2 (MPW 2143/2153)
- Public Speaking & Presentations
- Malaysian Commercial Law
Special Semester
- Business Communication
- ** General Elective
Semester 3
- Organisational Behaviour
- Managerial Accounting
- Microeconomics
- Islamic Studies 3 / Moral Studies 3 (MPW 2143/2153)
- Psychology
- Consumer & Buyer Behaviour
- Business Statistics
Semester 4
- International Business
- Research Methods
- Management Information Systems
- Macroeconomics
- Human Resource Management
Special Semester 2
- Organisational Theory
- Organisational Development & Change
Semester 5
- Management Sciences
- Multimedia Marketing
- Integrated Marketing Communication
- Product Management
- Marketing Research
- ***Marketing Elective
Semester 6
- Business Ethics
- Services Marketing
- Sales Management
- Applied Marketing Research
- Issues of Marketing in Malaysia
- Strategic Management
Special Semester 3
- Industrial Training
General Electives
- Public Relations
- Sociology
- Creative English
- Workplace English
- Mandarin Language I
- Mandarin Language II
- Arabic Language I
- Arabic Language II
- Japanese Language I
- Japanese LanguageII
- Malay Language for Foreign Students
Specialisation Elective
- Marketing Channels Management
- Business-to-Business Marketing
- International Marketing