Bachelor of Arts - Mass Communication

Menguasai keterampilan di lebih dari dua bidang studi lintas media, bisnis, desain dan teknologi komunikasi yang baru melalui studi sejarah, teori, etika dan kritik terhadap berbagai praktik, institusi dan wacana media, komunikasi dan informasi.

Department of Media, Culture and Communication berkompromi dengan fasilitas dan peralatan mutakhir sebagai kursus yang berfokus pada teknologi untuk memberikan pengalaman dengan peralatan tingkat komersial untuk menghasilkan tugas untuk media cetak, film dan TV.

BA (Mass Communication) di Curtin diberikan tiga pilihan jurusan seperti di bawah ini:

• Corporate Screen Production & Marketing Stream
• Corporate Screen Production & Public Relations Stream
• Corporate Screen Production & Journalism Stream

Corporate Screen Production
Konsep dan keterampilan dalam produksi video perusahaan untuk memberikan pemahaman dalam menggunakan teknologi video, perencanaan dan pengembangan proyek produksi video korporat.

• Marketing

Keterampilan dan pengetahuan utama tentang prinsip pembelajaran pemasaran, perilaku dan spesialisasi konsumen seperti pemasaran internasional dan internet.

• Public Relations

Mempersiapkan keterampilan, pemahaman dan profesionalisme yang dibutuhkan untuk karir industri media. Aspek profesional praktik jurnalistik dan pemahaman teoritis tentang peraturan dan regulasi media, sejarah ekonomi, isu
etika dan sosial akan dipelajari.

• Journalism

Memahami dan menghasilkan komunikasi yang efektif, produksi berita, mewujudkan urusan terkini untuk media cetak dan media elektronik dan pengoperasian media berita kontemporer melalui studi teori dan praktik jurnalisme melalui media cetak, siaran dan online; serta belajar hukum dan kondisi etika jurnalistik yang dipraktekkan.

Cut-off scores

• STPM/ GCE 'A' Level/ (terbaik dari 3 subjek): 5
• UEC (terbaik dari 5 subjek pilihan): 20
• HKDSE: 15
• IB: 24
• Ontario Gr: 60
• ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY): 70
• WAUFP (CPS): 53
• India/Pakistan: 65%
• Sri Lanka: 5

Persyaratan Berbahasa Inggris

• IELTS: Keseluruhan 6.5 (tidak ada band individual yang di bawah 6.0); atau
• TOEFL (IBT): 79 (minimal band W-21, L-13, R-13, S-18); atau
• SPM: C; atau
• GCE 'A' Level: E; atau
• GCE 'O' Level: C

Corporate Screen Production and Public Relation Stream
Year 1
Semester 1

• Engaging Media
• Culture to Cultures
• Web Communications
• Introduction to Screen Practice

Semester 2

• Making Meaning
• Design Computing
• Introduction to Screen Cultures
• Public Relations Foundations

Year 2
Semester 1

• Asian Media in Transition
• Visualising Complex Ideas
• Public Relations Techniques
• Introduction to Print

Semester 2

• Consuming Culture
• Avertising and Music Video Production
• Transmedia Storytelling
• 1 Elective unit

Year 3
Semester 1

• Transmedia Content Creation
• Public Relations Planning and Evaluation
• Contemporary Practice OR Cross Cultural Communication
• 1 Elective Unit

Semester 2

• Transmedia Production
• Public Relations Internship
• 2 Elective units

Elective yang Direkomendasikan

• Media Ethics; &/OR
• News Writing and Reporting; &/OR
• People and Culture of Borneo; &/OR
• Borneo in Transition - Continuity and Change; &/OR
• Documentary Production Workshop (Year 3, Semester 1)

Corporate Screen Production and Marketing Stream
Year 1
Semester 1

• Engaging Media
• Culture to Cultures
• Web Communications
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Introduction to Screen Cultures
• Discovering Marketing

Year 2
Semester 1

• Asian Media in Transition
• Visualising Complex Ideas
• Consumer Behavior
• Introduction to Print

Semester 2

• Consuming Culture
• Advertising and Music Video Production
• Marketing Research
• 1 Elective unit

Year 3
Semester 1

• Transmedia Content Creation
• International Marketing OR Retail Marketing and Distribution
• Intergrated Marketing Communication
• 1 Elective Unit

Semester 2

• Transmedia Production
• Strategic Marketing
• 2 Elective units

Elective yang Direkomendasikan

• Media Ethics; &/OR
• News Writing and Reporting; &/OR
• Documentary Production Workshop (Year 3, Semester 1); &/OR
• Introduction to Screen Culture; &/OR
• Advertising and Music Video Production (Year 2, Semester 2)

Corporate Screen Production and Journalism Stream
Year 1
Semester 1

• Academic and Professional Communications
• Culture to Cultures
• Web Communication
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Introduction to Screen Culture
• Introduction to Print

Year 2
Semester 1

• Asian Media in Transition
• Visualising Complex Ideas
• Introduction to Broadcast
• News Writing and Reporting

Semester 2

• Consuming Culture
• Advertising and Music Video Production
• Media Ethics
• 1 Elective unit

Year 3
Semester 1

• Transmedia content creation
• Media Law
• 2 Elective units

Semester 2

• Transmedia Production
• Radio News
• 2 Elective Units

Elective yang Direkomendasikan

• People and Culture of Borneo; &/OR
• Borneo in Transition - Continuity and Change; &/OR
• Documentary Workshop Production (Year 3, Semester 1); &/OR
• Public Relations Foundations; &/OR
• Public Relations Techniques

Journalism and Marketing Stream
Year 1
Semester 1

• Academic and Professional Communications
• Culture to Cultures
• Web Communication
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Discovery Marketing
• Introduction to Print

Year 2
Semester 1

• Asian Media in Transition
• Consumer Behavior
• Introduction to Broadcast
• News Writing and Reporting

Semester 2

• Consuming Culture
• Marketing Research
• Media Ethics
• 1 Elective unit

Year 3
Semester 1

• Media Law
• International Marketing OR Retail Marketing and Distribution
• Intergrated Marketing Communication
• 1 Elective unit

Semester 2

• Strategic Marketing
• Radio News
• 2 Elective units

Elective yang Direkomendasikan

• People and Culture of Borneo; &/OR
• Borneo in Transition - Continuity and Change; &/OR
• Documentary Production Workshop (Year 3, Semester 1); &/OR
• Introduction to Screen Culture; &/OR
• Advertising and Music Video Production (Year 2, Semester 2)

Journalism and Public Relations Stream
Year 1
Semester 1

• Academic and Professional Communications
• Culture to Cultures
• Web Communication
• Introduction to Screen Practice

Semester 2

• Engaging Media
• Design Computing
• Discovery Marketing
• Introduction to Print

Year 2
Semester 1

• Asian Media in Transition
• Consumer Behavior
• Introduction to Broadcast
• News Writing and Reporting

Semester 2

• Consuming Culture
• Transmedia Storytelling
• Media Ethics
• 1 Elective unit

Year 3
Semester 1

• Media Law
• Contemporary Practice OR Cross-Cultural Communication
• Public Relations Planning and Evaluation
• 1 Elective unit

Semester 2

• Public Relations Internship
• Radio News
• 2 Elective Units

Elective yang Direkomendasikan

• People and Culture of Borneo; &/ATAU
• Borneo in Transition - Continuity and Change; &/ATAU
• Documentary Production Workshop (Year 3, Semester 1); &/ATAU
• Introduction to Screen Culture; &/ATAU
• Advertising and Music Video Production (Year 2, Semester 2)