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Bachelor of Science (Honours) Marketing
About
The Bachelor of Science (Hons) in Marketing is a dynamic programme designed to equip students with a deep understanding of consumer behavior and its impact on product design, distribution, communication, and pricing strategies. Covering key areas such as branding, services, relationship, and digital marketing, the programme prepares students to create value for both businesses and consumers. Learning is enhanced through interactive classroom experiences, industry talks, simulated business challenges, and field trips, providing real-world insights into marketing success. With a strong focus on innovation, creativity, and analytical thinking, graduates will be well-prepared to tackle modern marketing challenges. The internship component further bridges theory and practice, ensuring graduates are workforce-ready. Upon completion, students will receive degrees from both Sunway University and Lancaster University.
Key facts
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | Februari, April, September |
| Tuition (Local students) | Rp 379.159.163 |
| Tuition (Foreign students) | Rp 379.159.163 |
Subjects
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Bisnis
-
Pemasaran
Durasi
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Rp 379.159.163 | Rp 379.159.163 |
| Miscellaneous fees | Rp 42.531.509 | Rp 67.495.656 |
| Total estimated cost of attendance | Rp 421.690.673 | Rp 446.654.820 |
| Estimated cost per year | Rp 140.564.790 | Rp 148.886.173 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Enrolment Fee | Rp 2.588.874 |
| Deposit (refundable) | Rp 2.588.874-Rp 3.698.392 |
Foreign students
| Description | Amount |
|---|---|
| Enrolment Fee | Rp 2.588.874 |
| Deposit (refundable) | Rp 2.588.874-Rp 3.698.392 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
STPM
- Average C or CGPA 2.00 (minimum 2 Principals)
A-Level
- Minimum 12 points
- Note: For A-Level points calculation
- A = 10 points
- B = 8 points
- C = 6 points
- D = 4 points
- E = 2 points
Australian Matriculation
- ATAR 55
Canadian Matriculation
- 55%
Monash University Foundation Year
- 55%
Sunway Foundation in Arts
- CGPA 2.0
Sunway Foundation in Science Technology
- CGPA 2.0
Sunway Diploma
- CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.
Unified Examination Certificate
- Maximum 28 points from 5 subjects (all grade Bs) and a Pass in Mathematics subject
International Baccalaureate
- Completed with minimum 24 points (excluding bonus points)
APEL.A
- An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
(Click on this link for further information on APEL.A)
Specific Requirements
- Pass in Mathematics at SPM or its equivalent
- Any other qualifications will be considered on a case-to-case basis
Additional Requirements for Certain International Students
International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree.
English Language Requirements
- IELTS or equivalent 6.0
- MUET Band 4
- SPM English B+
- UEC English B4
- O-Level English (1119) Credit
- Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
- ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Curriculum
Year 1
- Business Law
- Digital Business
- English for Business
- Fundamentals of Accounting
- Fundamentals of Business Finance
- Fundamentals of Economics
- Principles of Business Analytics
- Principles of Management
- Principles of Marketing
Year 2
- Consumer Behaviour
- Human Resource Management
- Integrated Marketing Communication
- Marketing Analytics
- Marketing Management
Year 3
- Business Ethics and Sustainability
- Digital Marketing
- International Marketing
- Product Innovation and Commercialisation
- Services Marketing
- Strategic Management
- Sustainable Business
- Internship/ Business Consultancy Project/ Launching your Future Start-up
Streams (Choose 1 in Year 2 and 1 in Year 3)
Entrepreneurship & Innovation
- Entrepreneurship and Innovation in the Global Context; and
- Transformative Entrepreneurship in a Digital World
Project Management
- Project Management; and
- Operations Management; OR Quality Management
Business Analytics
- Business Intelligence Applications OR Data Analytics for Business Decisions; and
- Advanced Data Visualisation
Additional MOHE compulsory General Studies subjects
For Local Students
- Appreciation of Ethics and Civilisation
- Philosophy and Current Issues
For International Students
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
For All Students
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
- Communication Skills
- Community Service for Planetary Health
- Entrepreneurial Mindset and Skills
- Integrity and Anti-Corruption