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BBA (Honours) in Marketing
Course overview
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Rp 972.135.307 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Rp 972.135.307
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
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Entry Requirements
- Ijazah SMA dengan nilai rata-rata 7-9
- Ijazah D3 dengan IPK minimum 2.5
Syarat bahasa inggris:
- Credit in O-Level English
- TOEFL dengan minimum score 80 untuk Internet-based test, atau minimum score 550 untuk paper-based test, atau minimum score 2013 untuk computer based test
- IELTS dengan score 6.0 dan keatas.
- Grade C di GCSE/IGCSE/GCEOL English
- Dokumen tambahan tergantung pada program (surat referensi, portofolio atau CV)
Curriculum
Ini adalah program yang sangat fleksibel yang menawarkan kesempatan untuk mempelajari berbagai daerah pemasaran.
Tahun Satu meliputi kurikulum universitas inti dan mata pelajaran bisnis fundamental, seperti Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Sociology, Introduction to Economics, Introduction to Statistics for Business, Introduction to Marketing, dengan General Education and Language dan Communication.
Dari Tahun Dua seterusnya, siswa melanjutkan pendidikan bisnis umum mereka dengan mata pelajaran seperti Management & Organization, Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. Mereka bisa struktur jalur studi mereka sendiri melalui pilihan dari Electives termasuk Further Marketing Research, Marketing Channel Management, Internet Marketing, Sales Management and Strategic Brand Management. Mahasiswa juga memiliki kesempatan mengintegrasikan pengetahuan pemasaran mereka melalui Pemasaran yang cukup besar Capstone Proyek.
Seiring dengan Major di Marketing, mahasiswa dapat mengambil minor, baik dalam business discipline atau in a non-business discipline.