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Retail Marketing BA (Hons)
Course overview
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | September |
| Tuition (Local students) | Rp 538.623.514 |
| Tuition (Foreign students) | Rp 687.044.216 |
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Admissions
Intakes
Fees
Tuition
- Rp 538.623.514
- Local students
- Rp 687.044.216
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Ijasah SMA dengan nilai rata-rata 7-9
- Kredit IELTS atau TOEFL
Curriculum
Tahun 1
- Retail Operations Management
- Retail Buying and Supply Chain Management
- The Retail Industry
- Marketing, Communications, Advertising and Public Relations
- Marketing, Branding and Consumer Psychology
- Organisations, Management and People
Tahun 2
- Merchandising, Design and Retail Consumption
- E-Tailing and Multichannel Retail
- Marketing Planning
- Retail Professional Practice
- Managerial Accounting
- Research Methods
- Preparation for Placement (if applicable)
Tahun 3
- International Retail and Global Brand Management
- Competitive Marketing Strategy
- Dissertation or Placement Project
Pilihan:
- Fashion Retail
- Retail Consultancy
- Change Management
- Customer Relationship Marketing (CRM)
- International Management
- Public Relations
- Beverage Marketing
- Entrepreneurship and Small Business Management
- Business Morality
- Social Media Marketing and Metrics
Some typical dissertation titles:
- Ethical Shopping in Purchasing Clothes
- The Use of Women in Male-Orientated Advertising
- Impacts of Visual Merchandising on Cosmetics Purchase Intention
- Consumer Buyer Behaviour towards Prestige Brands in China
- Service and Satisfaction in the UK Fashion Industry
- The Relevance of Hedonic Values and Fashion Involvement on Consumer Behaviour in the UK Fashion Sector
- Consumer Buyer Behaviour in the UK Apparel Sector during a Recession
- The Fashion Innovator and the Fashion Consumer
- E-commerce versus the High Street: the Changing Face of Retail