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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Retail Marketing BA (Hons)

Course overview

Statistics
Qualification Sarjana (S1)
Study mode Full-time
Durasi 3 years
Intakes September
Tuition (Local students) Rp 551.802.662
Tuition (Foreign students) Rp 703.854.951
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Admissions

Intakes

Fees

Tuition

Rp 551.802.662
Local students
Rp 703.854.951
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • Ijasah SMA dengan nilai rata-rata 7-9
  • Kredit IELTS atau TOEFL

Curriculum

Tahun 1

  • Retail Operations Management
  • Retail Buying and Supply Chain Management
  • The Retail Industry
  • Marketing, Communications, Advertising and Public Relations
  • Marketing, Branding and Consumer Psychology
  • Organisations, Management and People

Tahun 2

  • Merchandising, Design and Retail Consumption
  • E-Tailing and Multichannel Retail
  • Marketing Planning
  • Retail Professional Practice
  • Managerial Accounting
  • Research Methods
  • Preparation for Placement (if applicable)

Tahun 3

  • International Retail and Global Brand Management
  • Competitive Marketing Strategy
  • Dissertation or Placement Project

Pilihan:

  • Fashion Retail
  • Retail Consultancy
  • Change Management
  • Customer Relationship Marketing (CRM)
  • International Management
  • Public Relations
  • Beverage Marketing
  • Entrepreneurship and Small Business Management
  • Business Morality
  • Social Media Marketing and Metrics

Some typical dissertation titles:

  • Ethical Shopping in Purchasing Clothes
  • The Use of Women in Male-Orientated Advertising
  • Impacts of Visual Merchandising on Cosmetics Purchase Intention
  • Consumer Buyer Behaviour towards Prestige Brands in China
  • Service and Satisfaction in the UK Fashion Industry
  • The Relevance of Hedonic Values and Fashion Involvement on Consumer Behaviour in the UK Fashion Sector
  • Consumer Buyer Behaviour in the UK Apparel Sector during a Recession
  • The Fashion Innovator and the Fashion Consumer
  • E-commerce versus the High Street: the Changing Face of Retail

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