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Bachelor of Communication (Hons) Public Relations
Course overview
| Qualification | Sarjana (S1) |
| Study mode | Full-time |
| Durasi | 3 years |
| Intakes | Januari, Juni, Oktober |
| Tuition (Local students) | Rp 174.315.178 |
| Tuition (Foreign students) | Rp 236.648.256 |
About
Bachelor of Communication (Hons) Public Relations UTAR bertujuan untuk memenuhi kebutuhan industri komunikasi akan public relations yang memiliki kompeten teknis serta menghargai peran Public Relations di Malaysia dalam lingkungan global. Para siswa akan mengembangkan keahlian komunikasi dalam berbagai konteks dan meningkatkan kemampuan kreatif, keahlian analisa dan kemampuan manajemen.
Program ini juga menekankan pemahaman yang mendalam mengenai teori komunikasi. Dalam pengaplikasian, para siswa akan membuat media kit, news release dan presentasi audio-visual. Mereka juga akan belajar untuk mengatur press conference, event dan exhibition.
Para siswa juga akan diperkenalkan kepada dasar-dasar periklanan seperti copywriting dan media planning. Mereka akan mengembangkan pemahaman tentang profesi dan industri periklanan. Periklanan merupakan bidang yang berkaitan dengan komunikasi di mana para lulusan bisa mencoba untuk bekerja di bidang tersebut.
Admissions
Intakes
Fees
Tuition
- Rp 174.315.178
- Local students
- Rp 236.648.256
- Foreign students
Estimated cost as reported by the Institution.
Application
- Rp 362.401
- Local students
- Rp 2.174.409
- Foreign students
Student Visa
- Rp 8.697.638
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- STPM dengan minimal 2 Principal Pass pada subjek yang relevan
- A-Levels dengan minimal 2 pass pada subjek yang relevan
- South Australian Matriculation (SAM) dengan Tertiary Entrance Rank 70 dan Grade B pada 2 subjek yang relevan
- Canadian Pre-University (CPU) dengan rata-rata 70% pada 6 subjek yang relevan
- Unified Examination Certificate (UEC) dengan Grade B pada 6 subjek yang relevan
- Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)
- Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)
- Foundation di Institution of Higher Learning lain
- Marticulation Certificate, Ministry of Education
- Diploma Kolej Tunku Abdul Rahman (KTAR)
- Diploma di Institution of Higher Learning lain
- Kualifikasi setara lain
Curriculum
Year 1:
- Advertising Copy Writing
- Co-Curriculum
- Communication Skills in Public Relations
- Communcative English
- Introduction to Advertising
- Interpersonal Communication
- Introduction to Mass Communication
- Media Planning
- Multimedia Tools for Advertising
- Public Relations
- Public Relations Writing
- Sun Zi's Art of War and Business Strategies
Year 2:
- Advanced Public Relations Writing
- Brand Management
- Communication Research Methods
- Communication Technology
- Communication Theories
- Creative Strategy for Advertising
- Crisis Management in Public Relations
- Event Management
- Event Planning
- Integrated Marketing Communication
- National Language / Other Language
- Theories, Roles and Models of Public Relations
Year 3:
- Communication Law
- Final Year Project
- Industrial Training
- Media Ethics
- Organisational Communication
- Public Relations Practices in Malaysia