Marketing - BSc (Hons)

Course overview

Statistics
Qualification Sarjana (S1)
Study mode Full-time, Part-time
Durasi 3 years
Intakes September
Tuition (Local students) Rp 541.352.103
Tuition (Foreign students) Rp 775.336.513
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Admissions

Intakes

Fees

Tuition

Rp 541.352.103
Local students
Rp 775.336.513
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • Ijasah SMA dengan nilai rata-rata 7-9
  • Kredit IELTS atau TOEFL

Curriculum

Stage 1

  • Business Skills & Employability
  • Introduction to Management
  • Introduction to Statistics for Business
  • Global Business Environment
  • Introduction to Business Modelling
  • Financial Accounting, Reporting and Analysis
  • Introduction to Marketing
  • Microeconomics for Business

Stage 2

  • Business Ethics and Sustainable Management
  • Branding
  • Buyer Behaviour
  • Creativity, Innovation and Organisation
  • Marketing Strategy
  • Marketing Research
  • Operations Management

Stage 3

  • Digital Marketing Applications
  • Marketing Communications
  • Decision Analysis
  • International Marketing
  • Corporate and Business Strategy
  • Marketing Management Project
  • Macroeconomics for Business
  • New Product Marketing
  • Digital Marketing Strategy
  • Contemporary Management Challenges
  • Enterprise
  • Diversity in Organisations
  • Simulation Modelling
  • Service Management

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